The Wharton Advanced Digital Marketing and Growth Strategies Program is a comprehensive course that covers a range of topics essential for mid-level career professionals, marketing executives, product managers, entrepreneurs, and C-suite executives.
It provides participants with the necessary skills to create an advanced, data-driven digital marketing strategy, deliver customer-centric experiences across channels, create a competitive advantage and increase ROI, plan and implement multichannel digital strategies, and deliver a unified customer experience.
With that said, here’s our review of the Wharton Advanced Digital Marketing program. We hope it helps!
Marketing has become more complex and demands a deep understanding of various aspects such as AI, analytics, customer centricity, and customer lifetime value.
The Wharton Advanced Digital Marketing and Growth Strategies Program is designed to help professionals stay ahead in this competitive landscape.
Designed and taught by Wharton faculty, this program offers a hands-on, practical learning experience with real-world case studies, projects, and interaction with like-minded peers from diverse backgrounds and geographies.
This Wharton Advanced Digital Marketing review aims to provide you with all the information needed to decide if this program is the right fit for you.
Wharton Advanced Digital Marketing and Growth Strategies – At a Glance
| Attribute | Details |
|---|---|
| Institution | The Wharton School, University of Pennsylvania |
| Course Focus | Advanced Digital Marketing and Growth Strategies |
| Duration | 12 weeks |
| Format | Online with a mix of live sessions and self-paced modules |
| Pricing | $3,000 |
| Faculty | Peter Fader, PhD, Ron Berman, PhD |
| Major Modules | Data-Driven Marketing Strategy, Customer-Centric and Personalized Experiences, Marketing Testing Techniques, Multichannel Digital Strategies, Marketing Technology Management |
| Unique Selling Points | Expert faculty, Comprehensive curriculum, Practical learning experience, Mentorship sessions with industry experts, Networking opportunities |
| Target Audience | Marketing executives and leaders, Product managers or product leaders, Entrepreneurs and C-suite executives |
What is the Wharton Advanced Digital Marketing and Growth Strategies Program?
This is a 12-week online program offered by Wharton Online, designed to help professionals master the advanced digital marketing skills required to drive business growth and success.
The curriculum has been developed by distinguished faculty from the Wharton School to meet the evolving needs of digital businesses and includes various learning methods such as bite-sized lecture videos, cohort-based live synchronous sessions, a three-week capstone project on digital marketing, and self-learning through reading material.
The program is suitable for working professionals, marketing executives and leaders, product managers or product leaders, and entrepreneurs and C-suite executives.
It aims to help participants develop a data-driven marketing strategy, drive customer centricity, create competitive advantage and increase ROI, drive growth, and deliver a unified customer experience.
Upon successful completion of the program, learners will receive a certificate of completion from Wharton Online.
Key Features & Highlights
Let’s look at some of the key reasons why we like the Wharton Advanced Digital Marketing course:
- Designed and Taught by Wharton Faculty: The program is designed and taught by leading academicians in the field of digital marketing, such as Peter Fader, PhD, and Ron Berman, PhD.
- Mentorship Sessions with Industry Experts: Participants will have the opportunity to work with experienced digital marketing professionals and get personalized feedback on assignments and projects.
- Hands-on, Practical Learning Experience: The program includes real-world case studies and projects, and interactive sessions with like-minded peers from diverse backgrounds and geographies.
- Comprehensive Curriculum: The curriculum includes topics such as achieving customer-centric success through digital marketing, fundamentals of digital marketing and e-commerce, marketing analytics and experimentation, and applications of technology in digital marketing.
- Certificate from Wharton Online: Upon successful completion of the program, learners will receive a certificate of completion from Wharton Online.
Pricing
The program fee for the Wharton Advanced Digital Marketing and Growth Strategies Program is 3,000 USD.
This includes all the course materials, live online sessions, mentorship sessions, and the certificate of completion.
Considering the comprehensive curriculum, the expertise of the faculty, and the hands-on learning experience offered, the price can be considered as a worthwhile investment for professionals looking to enhance their digital marketing skills and drive business growth.
Curriculum and Modules
The curriculum of the Wharton Advanced Digital Marketing and Growth Strategies Program is designed to cover a wide range of topics essential for digital marketing professionals. The modules are grouped into the following key areas:
Orientation Week: Introduction to Digital Marketing
MODULE 1: Achieving Customer-Centric Success Through Digital Marketing
- Product Centricity versus Customer Centricity
- Customer Lifetime Value
- Customer-Based Corporate Valuation (CBCV)
- Customer Acquisition, Retention, and Development
MODULE 2: Fundamentals of Digital Marketing and E-Commerce
- Customer Focused Marketing Strategy
- Omnichannel Retailing Success Strategy
- Designing Digital Marketing Strategy
- Digital Business Models
- Digital Marketing Effectiveness
- Digital Marketing Channels & Optimisation
- Digital Marketing Tools and Techniques Workshop
MODULE 3: Marketing Analytics and Experimentation
- Marketing Experimentation and A/B Testing
- Sources of Marketing Data
- Web & Social Media Analytics
- Web Analytics Workshop: Reports and Attribution Modeling
MODULE 4: Applications of Technology in Digital Marketing
- AI and Customization
- Personalization and Marketing Automation
CAPSTONE PROJECT:
- Understanding of ChatGPT, implications for work, business, and education, prompt engineering, growth hacking strategies and models, and capstone project.
The program culminates with a capstone strategy project where participants develop a roadmap for their organization’s digital marketing strategy.
Meet Your Faculty
The program is taught by leading academicians in the field of digital marketing:
Peter Fader, PhD: Frances and Pei-Yuan Chia Professor of Marketing at the Wharton School of the University of Pennsylvania. His expertise centers around analyzing behavioral data to understand and forecast customer shopping/purchasing activities.
Ron Berman, PhD: Associate Professor of Marketing at the Wharton School. His research focuses on digital marketing and marketing analytics.
Pros
Some of the reasons why this is a top-tier course:
- Comprehensive Curriculum: The program covers all aspects of advanced digital marketing and growth strategies, from creating a data-driven marketing strategy to managing marketing technology to deliver a unified customer experience.
- Expert Faculty: The program is taught by leading academicians in the field of digital marketing.
- Practical Learning Experience: Participants work on real-world case studies and projects and get personalized feedback on assignments and projects.
- Mentorship: The program includes mentorship sessions with industry experts.
- Network Building: Participants can interact with like-minded peers from diverse backgrounds and geographies.
Cons
- The program covers a wide array of topics but could delve deeper into advanced technical aspects of digital marketing such as SEO and PPC advertising.
- More frequent interaction and feedback sessions with mentors could provide additional guidance and clarity to participants, enhancing their overall learning experience.
What I Like About the Wharton Advanced Digital Marketing and Growth Strategies Program
The Wharton Advanced Digital Marketing and Growth Strategies Program provides a well-rounded approach to digital marketing.
It not only covers the technical aspects of digital marketing but also focuses on creating customer-centric experiences and utilizing marketing technology to deliver a unified customer experience.
The program also provides hands-on practical learning experiences, mentorship sessions with industry experts, and the opportunity to network with like-minded professionals from around the world.
The comprehensive nature of the program, combined with the expertise of the faculty and the practical learning experiences, make it a valuable investment for anyone looking to advance their digital marketing skills and drive business growth and success.
What Sets This Course Apart?
The Wharton Advanced Digital Marketing and Growth Strategies Program is unique in several ways:
- Faculty: The faculty includes leading academicians in the field of digital marketing, who bring a wealth of knowledge and experience to the program.
- Comprehensive Curriculum: The curriculum covers all aspects of advanced digital marketing and growth strategies, including creating a data-driven marketing strategy, delivering customer-centric and personalized experiences, utilizing marketing testing techniques, planning and implementing multichannel digital strategies, and managing marketing technology to deliver a unified customer experience.
- Practical Learning Experience: Participants work on real-world case studies and projects and get personalized feedback on assignments and projects.
- Mentorship: The program includes mentorship sessions with industry experts, providing participants with the opportunity to learn from professionals who are currently working in the field of digital marketing.
- Networking: Participants have the opportunity to interact with like-minded peers from diverse backgrounds and geographies, providing valuable networking opportunities.
Who Should Take This Course?
The Wharton Advanced Digital Marketing and Growth Strategies Program is designed for:
- Working professionals who want to expand their digital marketing knowledge and employ analytics and technology to drive business growth and success.
- Marketing executives and leaders looking to transform their business or their career through digital marketing.
- Product managers or product leaders who want to achieve product-market fit by leveraging digital marketing.
- Entrepreneurs and C-suite executives seeking to revamp their business strategy through digital marketing.
Bottom Line
The Wharton Advanced Digital Marketing and Growth Strategies Program is a comprehensive and practical program designed to equip professionals with the latest advanced digital marketing skills necessary to drive business growth and success.
With a comprehensive curriculum, expert faculty, practical learning experiences, mentorship sessions with industry experts, and networking opportunities, it provides a well-rounded and valuable learning experience.
While the program fee and time commitment may be significant, the potential return on investment in terms of skills gained, knowledge acquired, and career advancement opportunities make it a worthwhile investment for those looking to advance their digital marketing skills and drive business growth and success.
Ben is a full-time data leadership professional and a part-time blogger.
When he’s not writing articles for Data Driven Daily, Ben is a Head of Data Strategy at a large financial institution.
He has over 12 years’ experience in Banking and Financial Services, during which he has led large data engineering and business intelligence teams, managed cloud migration programs, and spearheaded regulatory change initiatives.